Egosurfing

Egosurfing- a popular past time becoming increasingly familiar in our modern society. Ever had the curiosity to see how much you are written about online? Don't think you would find anything if you ran your name through Google.com? Think again.

Google reports that 25-50 Million searches of proper names are executed each day. So you aren't alone. In fact, it has become a major strategy for CEO's to figure out how they are viewed by the public through egosurfing. "You have to have thick skin" says Pete Slosberg, owner of Cocoa Pete's Chocolate Bars and Pete's Wicked Ale. He often searches his own name in Google, and finds out what problems with customer service there are to confront them. What a clever use of the advanced search capabilities of Google!

Kevin Delaney of The New York Times goes further to say that Google is a very powerful influence in your professional career. If you are becoming lost in the many crowds, he writes, it may have occupational and financial consequences. People might wonder why you aren't showing up in a Google search, which can be worse than actually showing up.

Now I know that you are wondering where I rank right? Well, the only thing as bad as having a common name on Google, is sharing a name with a celebrity. I grew up by the name "Bryant Boyer," which happens to be the name of an NFL player. I am, however, second on that page for my Track and Field in High School. Its alright with me because it is a respectable mile time. Next on the list: Swine Registry?? I swear it has nothing to so with me!!

Anyways, I rank first on Google for "Bryant Boyer" track, "Bryant Boyer" tacoma, "Rob Boyer" Wrestling, and "Bryant Boyer" scrum half (my rugby position). Other notables are "Briant Boyer," which it seems is where my name was misspelled with relation to my Band, and "Bryant Boyer" wrestling, where I am listed third in my high school wrestling results.

But don't take my word for it....